Northwestern University Dance Marathon

This past weekend, we provided live video streaming services to one of the largest student-run philanthropies in the nation, Northwestern University Dance Marathon, now in its 41st year. Over 1000 dancers and committee members turned out for 30 hours to #MakeLifeBright for the Starlight Children’s Foundation, raising over $1.13 Million this year alone. Over the course of the 30-hour live-stream, 2,300 unique viewers tuned in from 37 countries, including a continuous 237 for the final three hours of Block 10.

The live stream is an important component of the success of the event.  It provides the ability for those who cannot dance for 30 hours straight (which is most of us) to watch comfortably from our homes, and more importantly to provide a view for those who are donating gifts to contribute to the fund-raising goals using the website.


Here, Zoran connects the AJA converters and checks the stream before the event begins.

This is the 11th Dance Marathon which we’ve supported here in NUIT A&RT NUAMPS, and we’re looking forward to the next one!