NUIT MediaWorks Lab Venerated in Rap Lyrics

Amateur rappers with a love for Apple G5’s were awarded top honors in the third annual MediaWorks Promo Contest sponsored by Northwestern University Information Technology (NUIT). Scott McLeod and Matthew Turpin won a 60Gb Apple video iPod for their 30 second spot, “Final Project.”

“Final Project” parodies the Saturday Night Live skit “Lazy Sunday” by Chris Parnell and Andy Samberg and depicts two students with a quickly approaching deadline for a final project saved by MediaWorks lab. “Get Media-Smart” by Stephen Wylie and David McCoul won second place, and “An Experimental Computer-Made Movie” by J. J. Levy received third. All three finalist entries can be viewed on the MediaWorks site at or on the NUAMPS website at

The Promo Contest, developed in 2004 by NUIT Academic Technologies (AT), was intended to raise campus awareness of MediaWorks and the resources it makes available for student media production.

This year’s contest rules required entrants to incorporate the MediaWorks logo in their videos and to use the lab for postÐproduction. The logo, inspired by a decadesÐold Chinese propaganda poster and created by AT graphic designer Jon Fernandez, features a fourÐperson film crew in a dramatic pose.

The top three Promo Contest entries were screened at the eleventh annual student Flicker Film Festival on the Evanston campus. In addition to the Promo Contest prize, two iPods were awarded for Festival entries: one for Best Animation, and another for the newly created ‘Academic Technologies Outstanding Achievement in Sound Award.’