Time for F-shaped content?

I just read an interesting article about the eye movements of users reading websites, check out the article here. (Thanks to Matt Forcum of Robot Beach and the House of Move)

F for fast. That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that’s very different from what you learned in school.

In our new eyetracking study, we recorded how 232 users looked at thousands of Web pages. We found that users’ main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F…

F reading pattern eyetracking

I’m not sure what the overall implication of this are.  The test group was relatively small, I’d like to see if the results hold up with 1000 or 5000 people.  I imagine that they would.

To me the question becomes, how do design a website to take advantage of the way people are actually reading the content?