NUIT A&RT AMPS has just completed work on a project with the Women’s Health Research Institute (previously the Institute for Women’s Health Research) to introduce the new WHRI brand. This rebranding included a new, brighter color scheme, a fresh logo that better reflects the mission of the institute, and a new message from institute director, Dr. Teresa Woodruff: “The institute is putting women first… In health, science, and education!” The intent of this message, as well as the new tagline, “Science to Care,” is reflective of the institute’s renewed focus on patients as their top priority.
NUIT helped the WHRI team roll out a new website featuring the logos, color scheme, and message of this new brand. The quite popular Women’s Health blog received the branding refresh as well. Both new sites have been built around the new industry standard of responsive design, using the content management system, Drupal, to leverage modern HTML5 and CSS3 standards. This means the site is fully ready for viewing on mobile devices of all sizes.
Check out the site for yourself at http://womenshealth.northwestern.edu.